Most businesses think they must advertise much like the big brand-name companies, so spend (some say “waste”) a pile of money on image and brand advertising. You don’t need to do that.
When you take time to ask youself what business you are really in doesn’t boil down to attracting more customers (or donors) and continually pleasing them?
What is the best way to do that?
Direct marketing, of course.
When you run a “normal” image or brand-building ad, do you know what your return on that investment is? Do you know how exactly many dollars that ad produced for you?
With a good direct rersponse ad or sales letter, you know exactly how much business that ad or letter brought into the business. If the ROI is acceptable, you can runt that same ad again or send out that same sales letter again and expect the same level of results.
If you want a steady stream of business, you simply need to mail (or email) a good sales letter regularly or run a good ad on a regular basis.
What, you don’t have a good ad or sales letter?
That’s an easy fix! Go to my contact page and let me know what you need or simply send me an email.