September 9th, 2006 — Copywriting
I am sure you know how to use Google to research topics you are writing about, but do you know ALL the features Google offers and ALL the tricks to get the most out of your search efforts? There is an interesting tutorial on the UC Berkeley web site called “Googling to the Max” It even tells you about using Google Scholar to find the latest in academic research on your topic.
A good as Google is, there are some other search engines that help you search the “invisible web”. Yahoo! and Ask.com are two of Google’s competitors that provide additional features. Here are six others that many folks are not aware of:
These add additional search features such as Boolean searching or truncation that may help you find that extra tidbit of fact that will make your copy shine.
For more information about the “invisible web”, see the Deep Web article on Wikipedia.
September 4th, 2006 — Direct Marketing
When small business people talk about direct mail, someone is sure to tell a story about how he mailed out thousands of expensive, beautiful glossy brochures with pretty pictures and flowery words. Everything was absolutely gorgeous, but they got ZERO response.
They swear up and down that direct mail does not work.
When done wrong, direct mail is almost always a huge waste of money. But when you do it right you can expect huge and profitable results. Doing direct mail right gets RESULTS!
Direct mail can be the most predictable and consistent way to attract more customers, yet most businesses either don’t try or do it wrong simply because they have never learned the fundamental secrets.
In the coming weeks, I will be posting short tips and comments on the fundamentals of direct mail done right.
Until then, consider this: “You are only one good sales letter away from success!” — Gary Halbert
August 29th, 2006 — Uncategorized
This is blog is primarily my commentary on copywriting and direct mail, whether off line or on line.
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